If you want to grow in your career, you have to set yourself apart.

There isn’t really any way around that reality. The good news is it’s not that difficult. We live in a world where we all watch the same videos, read the same books, and follow the same trends. Most of us are doing the same thing, we just don’t realize it. The most obvious example of this is watching a million videos of different people making their version of the same video. I’m not saying there is anything wrong with copying something catchy, but it can be lazy and is often the opposite of creative. 

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If you want to set yourself apart, be different. If that sounds too vague, then start with one specific thing. Reconsider how you use social media. Read a book written 100 years ago. Watch a movie in a different language (with subtitles obviously). Travel to a destination no one else is talking about. Listen to a new music genre. By doing these things, you will begin to think in unique ways, which will separate you from the rest. 

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